Synopsis Format for BBA Students
Title Page
Title of the Project
Submitted By:
Student Name
Roll Number
Course & Semester
Submitted To:
Faculty Name
Department Name
College Name
Session/Year
PROJECT SYNOPSIS
1. Title of the Study
Write the exact title of your project.
Example:
“Impact of Digital Marketing on Consumer Buying Behaviour”
2. Introduction of the Study
Give a brief background of the topic. Explain what the project is about and why the topic is important.
Length: 1–2 pages
3. Need of the Study
Explain why this research/project is required and how it is useful for students, businesses, customers, or society.
4. Objectives of the Study
Mention the aims of the project in points.
Example:
To study the concept of digital marketing.
To analyze consumer buying behaviour.
To identify the impact of social media advertisements.
5. Research Questions / Problem Statement
Write the main problem or questions your research will answer.
Example:
“How does digital marketing influence purchasing decisions of consumers?”
6. Scope of the Study
Mention the area and limitations of the project.
Example:
Study limited to online consumers.
Data collected from selected respondents only.
7. Review of Literature
Write short summaries of previous studies, articles, journals, or books related to the topic.
Format Example:
Author Name (Year) – Key findings of the study.
Minimum 5 studies recommended.
8. Research Methodology
a) Research Design
Exploratory / Descriptive / Analytical
b) Sources of Data
Primary Data
Secondary Data
c) Data Collection Methods
Questionnaire
Interview
Observation
Online Survey
d) Sampling Method
Random Sampling / Convenience Sampling
e) Sample Size
Mention expected number of respondents.
f) Tools Used for Analysis
Percentage Method
Charts & Graphs
MS Excel / SPSS
9. Hypothesis (If Required)
Example:
H0: Digital marketing has no significant impact on consumer buying behaviour.
H1: Digital marketing has significant impact on consumer buying behaviour.
10. Expected Outcomes of the Study
Write what results or benefits are expected from the research.
11. Chapter Plan
Example:
Introduction
Review of Literature
Research Methodology
Data Analysis & Interpretation
Findings, Suggestions & Conclusion
12. Limitations of the Study
Mention possible limitations.
Example:
Limited time duration
Small sample size
Respondent bias
13. References / Bibliography
Write references in proper format.
Example:
Kotler, Philip. Marketing Management. Pearson Education.
Research articles, websites, journals, etc.
Declaration (Optional)
“I hereby declare that this synopsis/project is my original work and has not been submitted elsewhere for any academic purpose.”
Signature Section
Student Signature
Guide Signature
HOD Signature (if required)
