Synopsis Format for BBA Students

Title Page

• Title of the Project

• Submitted By:

  • Student Name

  • Roll Number

  • Course & Semester

• Submitted To:

  • Faculty Name

  • Department Name

• College Name

• Session/Year

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PROJECT SYNOPSIS

1. Title of the Study

Write the exact title of your project.

Example:
“Impact of Digital Marketing on Consumer Buying Behaviour”

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2. Introduction of the Study

Give a brief background of the topic. Explain what the project is about and why the topic is important.

Length: 1–2 pages

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3. Need of the Study

Explain why this research/project is required and how it is useful for students, businesses, customers, or society.

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4. Objectives of the Study

Mention the aims of the project in points.

Example:

• To study the concept of digital marketing.

• To analyze consumer buying behaviour.

• To identify the impact of social media advertisements.

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5. Research Questions / Problem Statement

Write the main problem or questions your research will answer.

Example:
“How does digital marketing influence purchasing decisions of consumers?”

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6. Scope of the Study

Mention the area and limitations of the project.

Example:

• Study limited to online consumers.

• Data collected from selected respondents only.

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7. Review of Literature

Write short summaries of previous studies, articles, journals, or books related to the topic.

Format Example:

• Author Name (Year) – Key findings of the study.

Minimum 5 studies recommended.

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8. Research Methodology

a) Research Design

• Exploratory / Descriptive / Analytical

b) Sources of Data

• Primary Data

• Secondary Data

c) Data Collection Methods

• Questionnaire

• Interview

• Observation

• Online Survey

d) Sampling Method

• Random Sampling / Convenience Sampling

e) Sample Size

Mention expected number of respondents.

f) Tools Used for Analysis

• Percentage Method

• Charts & Graphs

• MS Excel / SPSS

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9. Hypothesis (If Required)

Example:

• H0: Digital marketing has no significant impact on consumer buying behaviour.

• H1: Digital marketing has significant impact on consumer buying behaviour.

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10. Expected Outcomes of the Study

Write what results or benefits are expected from the research.

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11. Chapter Plan

Example:

1. Introduction

2. Review of Literature

3. Research Methodology

4. Data Analysis & Interpretation

5. Findings, Suggestions & Conclusion

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12. Limitations of the Study

Mention possible limitations.

Example:

• Limited time duration

• Small sample size

• Respondent bias

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13. References / Bibliography

Write references in proper format.

Example:

• Kotler, Philip. Marketing Management. Pearson Education.

• Research articles, websites, journals, etc.

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Declaration (Optional)

“I hereby declare that this synopsis/project is my original work and has not been submitted elsewhere for any academic purpose.”

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Signature Section

• Student Signature

• Guide Signature

• HOD Signature (if required)